Centro | Indonesia

Centro´s success began with opening day, and its logo is now a retail staple of Indonesian life, particularly in Jakarta, the nation´s capital city. About to embark on an aggressive regional expansion plan, Centro asked us to revitalize its existing identity. Point proposed a new typography, new corporate colors and simplified graphics - both to reflect the brand´s energy and fashion sense, and for ease of implementation across all channels, from storefronts and in-store signage to shopping bags and advertising.