Banco Francés Brasileiro | Brazil

Recognized as the leading mass market bank in Brazil, when Bank Itaú wanted to expand its market share without diluting its brand image it acquired Banco Francés Brasileiro and developed it to cater to a new high a net worth customer base. The design built upon elements inherent in the Banco Francés image while adding Itaús operational efficiencies. The end result was a Bank that communicates its exclusive nature by nurturing client relationships through attentive service within a sophisticated, fluid environment that is defined by exquisite detailing and subtle representations of BFBs European heritage.