Mashreq Bank | United Arab Emirates
The directives guiding this project were simple and clear: develop a prototype design that would propel the bank into the premier position among retail banks in the United Arab Emirates. This comprehensive repositioning initiative began with thorough analysis of the competitive environment and addressed virtually every point of customer contact, including service delivery systems, advertising, promotion and public relations. The resulting was a design celebrates traditional Arabic culture and features contemporary detailing. The newly created environment invites customers to interact with themselves and with bank personnel.