SM Las Piñas | Philippines
Located in the SM South Mall in Metro Manila, and occupying 8,000 square meters on two floors, this new department store caters to a solidly mid-market clientele. The store’s distinctive graphics program features images and colors. Graphics set the tone for a fast-paced environment, and also clearly identify each of the different merchandise areas. Together, they help to create a store that speaks effectively to a younger Philipino customer, who today has great choice in the country’s expanded retail marketplace.