L'Oréal Walmart | Argentina

Wal-Mart Argentina asked us to create an identity for their new cosmetic department, anchored by the L’Oreal brand, within the Hypermarket, without a large budget and within a tight timeframe. POINT created a series of softer, modified standard fixtures. A round-shaped feature area and ceiling were introduced to highlight and launch new products. A series of lifestyle images were imposed onto the custom lamp shades and along the perimeter to further differentiate the space.