Cortefiel | Spain
To reach both younger, fashion-forward customers and an older, more staid clientele, this leading Spanish specialty retailer took on a contemporary look. Calling forth both the brand's heritage and its vision for the future, the award-winning prototype design was rolled out in 20 Madrid stores and throughout Spain and Portugal. Sales increased dramatically almost immediately. Cortefiel is undergoing a successful international expansion. It is currently present in 16 countries as well as Spain. This is due to the international outlook reflected in the designs of its collections.