SM Toy Kingdom | Philippines

Toy Kingdom is one of the biggest toy store chains in Asia, with some formats exceeding 4,000 square meters in size. With an aggressive growth plan in mind, and limited by the existing prototype , Toy Kingdom asked us to create a more flexible and cost efficient store prototype that would be easy to roll out, and, once built, easy to change, redefine and merchandize. In order for Toy Kingdom to have a clean floor plan to merchandize, most of the design was directed at the perimeter ceilings and walls, and the result was an exuberant combination of style, color and a playful design with a constantly changing color spectrum, complementing the merchandising categories. The central selling pads were defined and featured with a series of upside down boxes: each one highlights a merchandise category and helps to orient shoppers within the store. Toy Kingdom is making waves in store design.