SM Hipermercado | Filipinas

SM Hypermarket is Shoemart\'s competitive response to the arrival of Carrefour and other international chains in the Philippines. To retain market share, this prototype is uniquely Philipino in character, designed to appeal specifically to the local population. Building on SM\\\'s now standard colorful environments and tradition of value and service, this store breaks new ground with playful, humorous graphics that make customers feel good about shopping here.