SM Aura | Manila, Philippines
![](/images/uploaded/205_gr_effbf70429dd7ddcda4f5c2052813736.jpg)
![](/images/uploaded/205_gr_823725960e1120871aafb32a05611a07.jpg)
![](/images/uploaded/205_gr_fbf7a0d0de55719fd16ff0014afa2423.jpg)
![](/images/uploaded/205_gr_52100d4fd4f4f080dd0593edee14687b.jpg)
![](/images/uploaded/205_gr_77bbdf4e52c5be7bb8df7d50c16f4876.jpg)
![](/images/uploaded/205_gr_7a3ac5eba35ef62cfa39b39232a23f15.jpg)
![](/images/uploaded/205_gr_03943f0c616d1f6f1ebad100f5b847fa.jpg)
![](/images/uploaded/205_gr_0993ff9ad25aaeef7f8d8840a29d2e39.jpg)
![](/images/uploaded/205_gr_18de79032a579474d97caff2c83b71f8.jpg)
Dubbed as the first among the “Next Generation of SM Department Stores”, The SM Store in Bonifacio Global City (BGC), Taguig was developed as a stylish, up-market department store geared towards the more elite, fashion-conscious Filipino shoppers.
This “New SM Store” aims to redefine what the SM Department Store means in today’s competitive market. The 5,590 square meter, three-level department store is nothing like any of SM’s existing stores. Its high-end environment brings together sophistication, glamour and art to create a suitable platform to carry an elite line of brands and merchandise.
The phrase “less is more” summarizes the process that Point went through to create the design. It involved a lot of editing to maintain a simple, sleek, but very sophisticated appearance throughout the department store.