SM Aura | Manila, Philippines
Dubbed as the first among the “Next Generation of SM Department Stores”, The SM Store in Bonifacio Global City (BGC), Taguig was developed as a stylish, up-market department store geared towards the more elite, fashion-conscious Filipino shoppers.
This “New SM Store” aims to redefine what the SM Department Store means in today’s competitive market. The 5,590 square meter, three-level department store is nothing like any of SM’s existing stores. Its high-end environment brings together sophistication, glamour and art to create a suitable platform to carry an elite line of brands and merchandise.
The phrase “less is more” summarizes the process that Point went through to create the design. It involved a lot of editing to maintain a simple, sleek, but very sophisticated appearance throughout the department store.